- The Mars Odyssey found signs of huge water ice deposits on the planet Mars.
- The Rolling Stones’ LICKS world tour was underway.
- A gallon of gas cost $1.61.
- File-swapping site Napster was closed down.
- Earth Summit 2002 was held in August in Johannesburg, South Africa; the U.S. did not send an official delegation.
Also in 2002: Shana Levy (now McCracken) and Lisa Duba joined up to form a new kind of marketing agency, focused on integrated, behavior-change-focused outreach campaigns for environmental programs. Gigantic Idea Studio was born. Ten years is a milestone for any business, and we feel proud as we look back at the past decade and recall the victories as well as the learning opportunities.
In 2001, Shana and Lisa were working on projects together as they had since 1995, when it dawned on them: Why not join forces and create a more powerful team?
Shana recalls: “Lisa and I already had dozens of projects under our belts, working together at a small marketing agency and then again on and off as sole proprietors. We knew our skills complemented each other, and we had a feeling that formalizing the alliance would be beneficial—not just to us but to our clients.”
“Looking back, it’s easy to see we’ve always been on an upward trajectory,” Lisa reflects, “but as entrepreneurs trying to make it in a very new field, every day has been a challenge. I guess the old saying is right. It really does take 10 years to be an ‘overnight success’!”
In the coming months we’ll be celebrating our 10th anniversary year in various ways, online and face-to-face. Watch this space to see what’s coming up! We’re proud of what we’ve accomplished in 10 years and envision great things for Gigantic and our clients for years to come.