Gigantic works with a recycling industry organization to plan and implement complex communications with a broad variety of stakeholders.
CHALLENGE
Carpet America Recovery Effort’s California Carpet Stewardship Program was having challenges meeting the requirements of California law. Aided by research from Gigantic, the organization identified better communication with retailers, processors, drop-off sites and the public as a key goal.
SERVICES
- Campaign Development
- Strategic Planning
- Design
- Collateral creation and distribution
- Presentations
- Meeting Facilitation
- Earned media
- Content creation and maintenance
- Writing/Editing
- Social Media
- In-Person Outreach
- Video Production and Distribution
APPROACH
Gigantic is a key partner with CARE, with regular communication and input on activities, results and planning. In addition to regular marketing/communication strategy and support, Gigantic provides outreach, meeting design and facilitation services to engage and elicit input from a diverse group of stakeholders with varying points of view on the way forward.
RESULTS
Gigantic has supported the client with the creation and implementation of a detailed communications plan and a customer management database. Outreach to stakeholders has grown from the occasional letter to a fully implemented plan with measurable objectives for reaching several audiences. Our outreach work includes collateral design and distribution, provision and training of an in-person outreach team, and regular communication via website, e-news, press releases, conferences and meetings. Awareness of the organization and its goals has grown immensely. At the request of the organization, Gigantic participates fully in strategic planning and in expanded marketing/education/outreach efforts.